Ad Blockers Are a Bust for Businesses and Their Customers

Have you ever run into situation whereby an ad blocking web browser extension ruins your e-commerce experience. Let's say you are shopping for t-shirts online and are ready to proceed to checkout; if you have Ublock Origin enabled on your browser, there is a good chance that your experience will be interrupted. You may wonder if you have done something wrong, so you start the process over again and place an order in your shopping cart, but you will not be able to get to the checkout section because Ublock Origin will interpret it as an online ad or tracker that should not be displayed.

Not many users will realize that their ad blocking browser feature or extension can be disabled in order to complete their e-commerce transaction. This will inevitably lead to lost profits as the online shopping process is halted. The reality is that for many online merchants, ad blockers often become a major pain and are easily ignored by the end user when faced with such issues.

E-commerce sites are among the most dynamic segments online, and many consumers in some categories still don't trust ad blockers that are not supported by their browsers. This brings us to the latest controversy over net neutrality with regards to ad blocking; some users are saying that they've lost income from shopping online and don't care whether ads are blocking their way. According to some users, Internet connectivity can have a big impact on online advertising revenue in a way that many traditional advertising products cannot provide.

While many people seem to dismiss the notion of net neutrality and online ad blocking as some sort of conspiracy theory, the reality is that Internet connectivity will have an impact on online advertising revenue and has even had an impact on Web 2.0 since it started in 1999.

Online ad blocking will eventually have an impact on other business models in internet society such as ecommerce. It may take some time, but once that happens there will be some major ripple effects that will have an impact on other businesses that are already impacted by advertising models as a result. For more information click here https://ilakovac.com/teespring-ublock-issue/.