Baseline: An Example of an Online Brand Style Guide Generator

by 10 Best Design

If you follow conversations on popular web design forums, there is a good chance that you have any previously seen the topic of online brand style guide generators, which are relatively new. Baseline is the most talked-about tool in this regard, and it has been recently improved with an option to try it out for free.

Baseline was released earlier this year as a project geared towards digital marketing agencies, but you can now use it for personal projects and to get used to the idea of placing all digital branding assets into a single portfolio. Many web design professionals who have tried out Baseline are happy with the project because it is the first time they have been able to organize all their fonts, color palettes, logos, and graphic guidelines in a dedicated folder for a project in particular.

If you’re creating a large volume of content or if your site changes quickly and frequently, you would definitely benefit from a brand style guide portfolio coded in CSS. You need to start with your content strategy and your overall brand voice before you start creating new assets, and it is easier to do so when you have a style guide to follow.

Branding is the process of establishing a visual identity that defines your business, but it's different from a company logo. A brand style guide is used to establish a consistent look for all your content. If you think about branding, you might associate it with colors and fonts, but those aren’t the only things that play a role. There are numerous other assets that you need to take into account. These include:

  • Designer logo
  • Graphic elements *Branding assets
  • Interactive elements
  • Photography *Logo patterns
  • Color palete
  • Logos
  • Iconography

Managing all the elements listed above is a lot easier when you have tools such as Baseline. If you sign up for Baseline premium, you will be able to manage multiple portfolios that can be given to clients as value-added services, thus making your practice appear more professional. Clients can keep these style guides handy for future reference. For more information click here https://v.redd.it/90d6gegk6yd71.