Beginner Strategies for Impressive Landing Page Design and Testing

Landing pages should be exciting, however, most are not. You see the same big hero image and two or three column template vying for visitor's attention. Your landing page should appeal to your audience and represent your brand; generic templates rarely fit the bill. There are landing page builders which will make the job easier. Many let you customize your layout with drag-and-drop editors so it is yours and yours alone.

Since your landing page should explain your offer and generate leads so you owe it to yourself to choose the best possible design. Consider it an important investment in your business. Great landing pages should explain your offer and show people using your product so visitors can image themselves using it too. Include questions people may have to help overcome objections. Include testimonials as well; they are social proof that others like your product.

Once you know what you want to include, design your layout. Think outside the box; include the CTA at the top of the page or use video in the hero section. Experiment with different layouts until you find one which is unique and will stand out without confusing visitors. You want your page layout to be unique, but you also want to lead visitors to your CTA.

If you want to show someone enjoying your product or service on your landing page, use a friendly, relatable person. Skip the stock images of models; people want to imagine themselves using your product so use a person who looks like your average customer.

Test your landing pages to see which one converts more visitors. Experiment with layouts and messaging to see which one captures more leads or drives sales. Most landing page builders include analytics reports so you can see where your visitors come from and how long they stay. For more information click here https://www.reddit.com/r/web_design/comments/edqy2v/alternative_landing_page_designs/.