Designers Using Sophisticated Visual Effects for Better User Experience

The increasing power and complexity of web code allows ever more sophisticated effects hosted on web pages to be directly rendered by web browsers instead of loaded as separate files with large file sizes. Because even the basic forms of HTML, CSS, and JavaScript support functionality that can perform effects that would have required separate artistic programs to recreate, it is a lot easier for artistically talented web designers to create web pages that are mostly concerned with showing off.

Many examples of websites showcasing exemplary artistic technique in their user experiences are assembled in an online resource named "Awwwards," which searches for examples of recent websites that display new innovations and effectively work them into their overall designs and user interfaces. It regularly issues a "Site of the Day" award to a website based anywhere across the world, and it issues a similar commendation for mobile site designs on a weekly basis.

Because Awwwards and similar outlets are dedicated to web design efforts that are inherently experimental in nature, they should not be seen as authoritative indicators of what idealized and practical web design looks like by any company needing a site to represent its business. Accessibility, user orientation, and performance are ultimately more important for a website's business prospects because web traffic will be less likely to yield conversions otherwise. Meanwhile, Google does not grant high SERP positions to websites that run sluggishly and must stop to load assets.

Sophisticated visual effects on websites are widely seen as striving for enhancing those sites' UX and are not often seen as directly beneficial to their UIs. This is one way in which UX and UI can be at odds with each other because the need to appeal to the consumer's emotions can overshadow the site's ability to inform and direct potential customers to where they can make use of the site's services and shopping features. On the other hand, websites about luxury niches are generally expected to have more overtly fancy effects because the audiences for those niches are generally interested in products that give a similarly high-class vibe. For more information click here https://www.reddit.com/r/web_design/comments/e941nb/unpopular_opinionawwwards_sites_are_mostly_with/.