SEO is a broad field of study filled with nuances and changing trends because it ultimately amounts to a competition between everyone seeking to claim their share of the same finite resource: the attention of consumers across the Internet. Anyone who intends to make a name for themselves in the online world and run a successful business based on that online profile is faced with the challenge of having to outshine multiple industry competitors. When a new business is launched that aims to compete in an area already populated by well-known rival brands, the owner will have to either invest heavily in quality SEO work or limit their brand to a very local demographic that mainstream names may not necessarily reach efficiently.
The notion that one has to claw one's way to the top with exemplary web design and search engine optimization to maintain financial success is largely rendered moot, however, if one has already become a widely known celebrity outside of the Internet. This uncommon breed of privileged individual comprises movie stars and famous authors whose careers may well have been established since even before the Internet went mainstream. As a result, there is no question that all kinds of public forums will discuss said celebrity whether or not they even have a personal website set up. Since Google's ranking algorithms will naturally assume that the person's name is highly topical, any official website representing them will naturally be at the top of SERPs generated when the names of either the person or their works are entered as search queries.
Famed novelist George R.R. Martin is an example of someone who became a household name for reasons that effectively meant he had no significant need to rely on a website to spread awareness of himself. As such, observers are sometimes surprised to see that websites like his do not always follow the same SEO-friendly design standards that most business owners must abide by to have a chance at drawing sufficient traffic. Celebrities can even afford to deliberately pursue a "nineties web design" aesthetic to stand out from contemporary websites. For more information click here https://i.redd.it/v8q6nhmgfs771.png.