Domain Names Work Better When They Are Short & Sweet

We all know that domain names are everything in the online world, particularly when you expect to conduct e-commerce operations. When it comes to branding, there is an established practice to choose a domain that is as close to the name of the business as possible, but you also want to choose something that is short, sweet, and easy to remember whenever possible. Once we start counting more than 15 characters in the domain name, audiences will find it harder to type and remember.

If it is at all possible, the domain name should be between 3 and 12 characters, though it is better if the domain name contains only a single word or short phrase. The main function of a domain name is to communicate to customers where you come from, what is your brand, and why you can trust you to provide a good service. This is all about the trust you will be able to gain from the audience.

One of the most important parts of any domain name is that it does not contain words that are easily confused with other services. Although there may be a couple of instances where someone has a similar name to your brand, they usually are businesses with completely different services that you can easily distinguish from your brand. Once you get the domain name, you have to go for the same services and make sure that they do not overlap with anyone.

Long domains are not bad per se, but you could certainly argue that a longer domain name is more complex to type in and remember. Most people who need to type a longer domain name will already know it, and there is a good chance that they will save it in their bookmarks or address book in order to avoid typing it. There is also the matter of letting Google complete the rest of the domain name when you start typing it. It could be argues that longer domain names can convey more information, but this is not always the case.

The rule of thumb regarding short domain names will always apply. If your client can shorten the name of the company or substitute it with a short word allusive to the brand, this will work out better in the end. For more information click here https://www.reddit.com/r/webdesign/comments/q9dv61/myclientsbusinessnameis21characterslong/.