Good Web Design Means Easy Login Workflows for Site Visitors

Of all the potential frustrations we routinely run into as web visitors, one of the most baffling is having to hunt down the sign-in element of a product or service you have already paid for. This situation is often commented along with the frustrations of having to complete a login process that seems to get more complicated on a quarterly basis, but it's worth revisiting.

One of the least favorite things about signing up for a mobile-enabled product is that while it's incredibly easy for you to log into their product, once you turn the phone on and try to navigate back to their login page, you often end up at their old page instead. That's because of the fact that some pages simply don't allow for an individual to login on a given device at this point.

You have probably come across a number of different examples of this in the last few years of Chrome and its various client-side JavaScript libraries. One of these examples is the login screen that is displayed upon clicking Facebook's login button, which has a small icon to begin with. The login bar appears to be the only way to access login page for Facebook, but there's a couple other ways of getting to it. The problem is that none of these workflows are truly user-friendly.

There was a time when clicking on a prominent button on the main page of a website was the first of two steps required to complete the login process. What has happened to this workflow? We are seeing more confusion as the workflows get split up into multiple stages. We are seeing three-page processes just to move from the username to the two-factor (2FA) verification section.

When 2FA is enabled, the login prompt has to be completed even if the user did not agree to the two-factor authentication. For example, the login process may be done by clicking a link to get started with a new account. If the user clicked the link and then clicked the "I want to start now" button, there is no authentication process, but the user's identity has been already been compromised. There should be better ways to make this experience less painful. For more information click here https://blog.stunning.co/stop-making-your-paying-customers-hunt-for-the-sign-in-button-on-your-website/.