The internet came to our homes way before Sir Tim Berners-Lee introduced his World Wide Web project. When USENET launched in 1979, it only took a couple of years for commercial activity to begin, mostly in the form of advertising, marketing, and mail-order services. Electronic Bulletin Board Systems and commercial online service providers such as CompuServe pioneered e-commerce before the web came around in 1991, and that is when we started seeing a major shift towards websites being used for commercial purposes.
It would be hard to envision businesses getting by without websites these days, but this is actually more common than what many web designers think. With services such as Facebook and Instagram stores, business owners can manage e-commerce operations without even registering a domain name or developing a website. This was a topic of that members of an online forum dedicated to web design recently discussed, and some of them wondered about what to do when running into clients who are happy with just using a Facebook business profile as their online presence.
The most celebrated piece of advice that emerged from the aforementioned discussion revolved around benchmarks. When you show business owners examples of how much revenue their competitors are generating through their websites, you will certainly get their attention.
However, in order to be successful with this particular approach, there is more to it than that. The first problem is that they can still be resistant to changing their way of doing business because they see it as a personal decision and an “investment.” However, once you bring up the subject of e-commerce, it becomes an opportunity for you to demonstrate how it can lead to more business for them and better terms for you.
As for the next step, if you want to show them how it will be beneficial for them to have a presence online, you need to figure out how they can easily track and report on their website’s performance. This can be done through Google Analytics or another tool you provide them, and by being specific about what they can do to get that information. For more information click here https://www.reddit.com/r/webdesign/comments/pov4a2/howtoselltoclientswithnowebsite/.