Modern Layout Trends for Better Google Rankings

Because of both the overall increase in competition over the highest positions on Google's SERPs and the continued advancement of web technology as it relates to the interests of the user's experience, websites are far more incentivized toward including every advantageous element they can. Google's modern ranking algorithms are more inclined to reward higher positions to pages that are arranged in a less cluttered fashion, which has led to websites adopting recent layout trends in which a fair amount of blank space surrounds important stretches of text content. Surrounding a portion of a given page with "empty space" helps optimize the impression that a stand-alone piece of content will have on the reader by giving it "breathing room" and preventing the reader from having to make an effort to ignore other pieces of visually distracting content.

This trend of giving the user crisp and cleanly presented text content that stands "isolated" from other text on the page has also come about as a response to the increased volume of information that modern-day audiences regularly read on their personal devices. Because a given line of text emphasized this way by its respective surroundings can leave such an impression, it has also become more important for web designers to choose the right typographical styles. Fonts that append more stylistically showy elements such as serifs to each letter are somewhat frowned upon because they technically amount to more clutter for the user's eyes to sift through, even if the content is simply a visually isolated sentence or two.

This is not to say that fonts that feature serifs are uniformly inferior to those that emphasize structural simplicity at a glance. Websites that are intended to convey a rustic or culturally retro feel can compromise with outdated typography trends by choosing fonts that technically feature serifs while being barely noticeable for them. The collective push towards sans-serif fonts by websites in recent years has ironically given new value to using serif fonts for headlines, if not the text comprising the page content, for the sake of distinguishing one's own website from the competition. For more information click here https://www.robertcreative.com/blog/typography-trends-in-2021.