Optimal User Experience and Page Loading Speeds Dominate the SERP

As the industry and art of web design advanced in sophistication over the years, the simultaneous advancement of the various scripts used to construct web pages and execute visual effects on them had led to the evolution of contemporary web design culture. Older practices that were prominent ten years ago fell out of favor because they restricted the user experience from reaching what are now considered baseline standards for any competitive website.

These recent standards were dictated by the rules that Google put forth in order to measure which digital competitors in a given industry would reach the most prominent and lucrative SERP positions on its widely used search service. As a result, any website that does not represent a mainstream and recognized name in its industry has to optimize its structure, file size, and file formats to ensure that the vast majority of its users can load its content efficiently.

Any website that takes a noticeably long time to load regardless of the user's connection speed can expect to have its ranking potential docked. Given the challenges that many websites face when trying to get their pages represented on at least the lower positions of the front page of a given SERP listing, this would be a foreboding setback. The largest websites, however, have far less need to worry about addressing all of its UX concerns because there is realistically very little chance that they would ever be driven so far down in the SERPs that customers would actually fail to notice them.

Because mainstream companies are always seeking revenue streams to alleviate their persistent operating costs, however, they are incentivized to optimize the ad revenue generated by their sites. This has led to a recent trend in which the largest websites have noticeably less pleasant UX and many more ads spread throughout their content and UI than their smaller competitors. Many of these sites even force users to switch off their ad-blocking extensions if they want to continue reading their content, forcing users to see pop-ups when other sites would feel inclined to decide against doing the same. For more information click here https://www.reddit.com/r/webdesign/comments/pug6xw/anyoneelsenoticewebsitedesigngetting_more/.