Proof that Audience Engagement Matters!

The best and most useful products in the world would sit idly by on shelves in factories without proper engagement of an audience. While there is some luck of being seen by the right people in the first place, following through with an enticing presentation propels a product to the top of its industry or category. Fort George Brewery is a prime example of how to create this type of engaging content.

As a brewery, they deal predominantly in alcoholic beverages. On their website, they provide high definition photos of each beer poured into a branded glass. This is only the first step in engaging an audience. Top quality pictures tantalize possible customers by showing them what an open beverage will look like while in front of them. The true spark of inspiration is viewed while hovering over each of the photos. A short stop-motion animation occurs showing each draft emptying over several frames. The novelty of this presentation is apparent in that other websites are devoid of this level of immersion. The viewer can quickly experience what it is to interact with the beverage and, more importantly, to finish one. The viewer is more likely to click through to learn more about a given beer because of the unique experience presented by the website itself. This occurs for each of almost thirty offerings which provide a variety of animations to extend engagement.

This elegant touch draws possible customers further in and provides a reason to dig deeper and learn more about Fort Geroge Beer. Something as simple as seven or eight frames shown in a specific order creates a more visceral experience which keeps this brewery at the forefront of the mind while out shopping or seeking a new favorite brand. This type of engagement brings positive attention to a product and turns it from a decent item into a wanted one. Finding a way to stand out in a sea of competitors is one of the most beneficial steps any company may take when trying to expand their customer base.