Retro styles and colors often take a tour of what is popular for clothing and accessories, and websites are no different. While the internet looked a lot different in the 1990s than it does today, some of the color and design combinations are making a comeback. Adidas, a German athletic clothing and footwear company, has turned to some 1990s color and style combinations for a recent site update.
The design makes use of some moving pixels that create a star pattern as the page loads. The pixels also change in color, using some neon shades that were popular in the early 1990s. These design effects were made using coding techniques that are no longer supported by some of the modern web browsers. They also make use of a lot of frames, which causes the site to run slowly as it loads.
Some web browsers will not support this old design style because the JavaScript and frames leave the site open to unwanted intrusions such as malware. The idea of these distorted images using frames and movement of pixels came about with the reason of invoking some nostalgia among today's Generation X members, who were nearly teenagers or teenagers during the 1990s. Many Generation X members are at the point in their lives where they are nostalgic about the things they wore, used and did during the 1990s. The attempt by Adidas to conjure some memories in that target consumer group was well-intentioned, but it was not well-executed.
The site's design makes it look as if the page did not load properly or as if an inexperienced designer made it. There are some better ways to invoke a 1990s nostalgia or retro style without making the site load slowly. Perhaps Adidas was going for a purposely badly designed update because that is how the internet actually looked and behaved at that time. In today's tech environment, consumers know better and expect more. The Millennial generation would not have seen the internet of the 1990s, and they might not know what to think when taking a look at this Adidas site update. For more information click here https://www.adidas.com/us/yung.