Even with so many new marketing tactics, a well-designed email campaign is still a good way to get your message across. Effective marketing emails use custom templates, a catchy subject line and a strong call-to-action. Plain text emails with engaging copy still have a place for individuals who have email which does not support HTML and to avoid spam filters, but a plain text email can't compare with one using an HTML template.
Brands can use custom HTML email templates to reinforce their brand image. If they don't create their own template, they risk confusing email recipients, losing a chance to build brand awareness and risk using the same template as a competitor.
Designing an email template from scratch may seem like a waste of money to an emerging brand with a limited budget, especially when they don't have anyone in house to do it. Considering you'll need multiple templates for transaction emails, sales and a newsletter at a minimum, the expense adds up.
Opt for a single column layout template for easier reading for mobile recipients. Use colors and typography consistent with the brand. It's important use the same tone as your brand. Obviously customers like your tone or they wouldn't place an order or sign up for your newsletter. Following your brand guidelines in custom email templates builds trust, With many brands using generic templates, it's an opportunity to stand out from the competition.
You can also build semi-custom email templates online. You're allowed to upload an image with MysigMail and the templates are exportable to MailChimp, SalesForce and other email service providers.
It does not matter if you use a generic template or a custom template if recipients don't open the message. Learn how to create a short and sweet subject line before having custom templates created or you're just wasting money. For more information click here https://www.reddit.com/r/web_design/comments/cly7vj/free_responsive_html_email_templates_on_github/.