Marketing

Even with so many new marketing tactics, a well-designed email campaign is still a good way to get your message across. Effective marketing emails use custom templates, a catchy subject line and a strong call-to-action. Plain text emails with engaging copy still have a place for ...

In 2005 when email marketing was at its peak, a lot of people enjoyed getting emails from their favorite sites and brands. After a while, people often chose to unsubscribe because those emails generated too much inbox clutter. Some of those companies sent responses to unsubscribe ...

The best and most useful products in the world would sit idly by on shelves in factories without proper engagement of an audience. While there is some luck of being seen by the right people in the first place, following through with an enticing presentation propels ...

Given that it comprises such a large part of the yearly business for many companies, I'm sometimes a little surprised that more of the vendors don't make a better effort to get in sync with the holiday season. Even if they are primarily secular in outlook, ...