The modern coffee shop home page must match modern tastes

Coffee shops are a dime a dozen in today's world, but despite a Starbucks on every corner, independently owned java joints still manage to attract a loyal following. But just as a coffee shop must be cozy and attractive on the inside, so must be the website that represents the business on the internet.

What does a user want to see?

The first and most important aspect of any website is its ability to inform. For a coffee shop, this means selections and prices, at least. But let's be clear: People are very serious about their morning shot of caffeine. In the modern world, coffee drinkers care not only about the price and taste, but where the coffee comes from. So if your coffee is locally sourced or grown on a mountaintop thousands of miles away, say so on the website. Be upfront with your customers and tell them exactly what's going to be in their mug, and be elaborate (but since we're talking about a landing page, try to keep it down to a paragraph or two, with a link for a page that has a whole lot more information). The specific details about your coffee is the primary part of what sets your coffee shop apart from the hundreds of competitors around you.

Big, fancy artwork is nice for a landing page and leaves a memorable impression, but today's internet savvy coffee drinkers are used to this. Don't substitute art for utility: Make sure your address, phone number and some simple directions (and a photo of the outside of the business) are clearly visible somewhere on the landing page so potential customers will have no problem finding the place.

Take out, anyone?

If you really want to attract the on-the-go crowd that often settles for big chain coffee, consider having options for convenience. Put a big button right on the landing page that lets customers buy coffee for pick up, all online. It's easier than ever with the catered apps and plugins that are readily available online, like ChowNow or GrubHub. For more information click here https://www.reddit.com/r/web_design/comments/8chc7a/modern_coffee_shop_landing_page/.