This is How You Can Categorize Your Website SEO Content

It is not always easy to categorize products and services when the scope of topics varies widely. For example, a travel agency may need to create categories for destinations, hotels, and airlines. If the travel agency ignores how its categories are structured, it can lead to confusion among customers. Potential clients will have a hard time finding what they are looking for.

This article outlines the best practices for category architecture to help you decide on an appropriate structure that will ensure your site's visitors quickly find what they are looking for.

Define Your Categories and Subcategories You will need to figure out how many categories and subcategories will be enough for your site's content. While it might seem like more categories are better at first, there can be too much choice, making customers feel overwhelmed with options. Too many choices increase the chances of clients leaving without making a purchase or doing the desired action.

It is good to start with an information architecture strategy that will help determine how many subcategories are needed for each parent category.

Deciding on the Content
Think about the type of content that goes into each category. You will probably want to have main topics with subcategories for further details. Still, it is also possible that you may need multiple levels of categories for certain types of content.

Suppose there are so many different airlines and destinations in your travel agency's industry. In that case, you should consider creating a category structure that groups the information by continent or region.

After determining how many categories and subcategories will be needed, there is a need to create a structure that makes sense for your content. The structure should flow and be sensible to the customers who are browsing on your site.

Make sure each category has descriptive names. The descriptive names facilitate a better understanding of what information clients will find if they click through. If there is more than one level in your information architecture, you will want to keep the hierarchy in mind when naming each category and subcategory. For more information click here https://www.reddit.com/r/webdesign/comments/q50tot/whatsthebestpracticeforarchitecture_of/.