Understanding Website Compliance As An SEO Factor

The progression of Internet technology as it pertains to web design, along with the intensifying competition between an ever-increasing number of websites trying to get into the highest SERP spots on search engines, has made the jobs of web marketers increasingly complex. Google's hidden algorithms responsible for sorting websites' positions in the front pages of all kinds of SERPs consider many different factors to be relevant to a given website's prospects for achieving high page ranks. Virtually all of them are worth spending money and effort on optimizing because failing to account for even one factor means that any of one's competitors will be allowed to forge ahead with an advantage on that factor's basis.

One of the more commonly overlooked SEO factors is whether the site is compliant with WCAG standards, which generally means having its internal structure set up so that users with certain disabilities can still reliably engage with the site. These standards define an acceptable level of "web accessibility" that a website has legal incentive to adhere to, at least in the cases of websites that offer important products or services. If a website that deals in a potentially life-affecting subject matter is not set up so that, for example, users with screen readers cannot reliably navigate it and read its contents, then that website's owner could feasibly be issued a lawsuit complaining that it is not adequately accessible.

The most recent form of WCAG standards distinguishes between three distinct levels of compliance, with "AAA" representing the highest level and "A" representing the lowest. Some websites can get by with being assessed as featuring "A"-tier compliance levels because that is still better than making no accessibility considerations whatsoever. Even so, such standards shift over time, which results in web developers tasked with optimizing a website for accessibility having to continuously maintain their efforts and keep up to date with any new additions to the guidelines. Compliance also entails creating a website that remains structurally sound even as the user might use their browser's magnification function or have the content displayed in specialized fonts. For more information click here https://levelup.gitconnected.com/web-accessibility-for-newbies-1098fa15f9f0?sk=bceb2cec30361f2f5408868adadb0d67.