What's Next for Microsoft Edge?

With market share of the Edge browser continuing to erode, technology giant Microsoft is taking a very close look at its main competitor, Google. According to insider reports recently published by technology news source The Verge, Microsoft will soon announce that the next default web browser for the Windows operating system will be based on Chromium, the open source project that powers Google Chrome.
As of December 4, news about a future Chromium version of the Edge browser were still at the rumor stage; however, it should be noted that Project Anaheim, Microsoft's major effort to revamp Edge and catch up to Google Chrome, has previously conducted surveys among Windows users about why they prefer using Chrome over Edge. Chromium is an open source framework that can be freely used along with the Blink rendering engine; such is the case with browsers such as Epic, Vivaldi, Opera for Mac, and a few others; nonetheless, its potential adoption by Microsoft could be considered a major concession of defeat in the browser wars.
As the situation stands, the Edge browser could close out the year with a market share smaller than 4 percent, and there is more than Google Chrome's functionality and performance to blame in this regard. The initial release of the Edge browser was filled with issues related to extensions and tab placement; plus, Microsoft admitted to going overboard with the bare-bones approach in the beginning. Edge certainly excelled in terms of memory management and optimal battery use on mobile devices, but this did not do much in terms of impressing users who felt more comfortable using Chrome. As for the interface, Edge has mostly failed to impress users, but even Chrome suffers a bit in this department.
Something that remains unknown is whether Microsoft intends to keep the Edge brand afloat or if it will kill it along with the code base and rendering engine. While Microsoft's marketing department made some efforts to position Edge as a more desirable browser than Chrome, the overall branding of the browser was not adequate for an application that is supposed to be a flagship software product. For more information click here https://www.windowscentral.com/microsoft-building-chromium-powered-web-browser-windows-10.