With Baseline, You Can Easily Create a Digital Branding Guide

For many small business owners who are not thoroughly familiar with marketing, the concept of branding is mostly limited to the name of the company, logo, and slogan at the most. Once their companies or projects start getting traction, they will invariably need a comprehensive branding guide that web designers and app developers can use to complete projects that involve internet presence.

A new tool developed in Django and Vue.JS aims to provide website visitors with a platform to design branding guides. Similar to online logo creators, Baseline follows a standard template for branding guides, which means that users will need to submit elements such as logo files, typography, and color schemes. The workflow to create a guide is pretty straightforward, and the results provide everything from color codes to transparencies and scalable vector graphics.

If you already have a brand, it might be a good idea to find out what the business knows about creating a brand and what it's been doing for that branding. You might find that the business doesn't even remember how to describe itself or what it does. In this case, Baseline can guide you through the process of putting together a branding guide even if it is on the fly; for example, you can create a logo with an online builder and return to Baseline later to choose colors, fonts, and other elements.

Consistently Branding Websites

One of the most important part about branding and internet presence is that you have to stand out to other people. Baseline reminds you that there are branding tools besides Canva, which does not even allow you to apply your branding scheme directly to design templates. Based on this feature alone, Baseline is certainly useful to small business owners and web designers.

Web developers can also find Baseline useful when they are working with clients who have not taken the time to create and adjust their branding guides. This could very well be an additional service that can be offered to small business owners. Entrepreneurs who need to rush the internet presence of their next project can also benefit from Baseline. For more information click here https://v.redd.it/1lunijrszg071.