Kohactive is a website design firm based out of the Windy City of Chicago, Illinois. In its own words, Kohactive can "help startups and innovative brands build and scale digital products." This means that the full-service website design firm provides both web design and marketing assistance to companies that are just starting out as well as more established enterprises. The reason that Kohactive is able to juggle so many balls is that it focuses all of its efforts around strategy. Strategy at Kohactive includes services like: market research, competitive analysis, user personas, information architecture, and wireframing. Some people understand most of these terms but need help understanding user personas. User personas are simply fictionalized yet realistic representations of a company's key customers. User personas really help to refine all subsequent marketing efforts and give companies a better idea of how to approach things like content creation and social media marketing.