Innovation in mobile web design is a strength of Inflexion Interactive, a digital agency that is based in Hoboken, New Jersey. While getting some inspiration from the iconic New York City skyline across the Hudson River, the staff members at this company come up with brilliant ideas for mobile application development. In-house software engineers are already skilled at handling technology like ASP.NET and PHP. Of course, HTML5 is also a major tool that is used to lay the groundwork for mobile apps on platforms such as Android and iOS. The expertise in responsive web design naturally translates into development of mobile apps. Inflexion Interactive creates shortcuts and other icons that connect a smartphone user directly with an external website. App development also focuses on the integration of GPS technology to enhance location-based features. For example, Inflexion Interactive can create mobile apps that generate directories of businesses within a user's physical proximity.