Big Drop Inc understands that the mobile marketplace is growing at an exponential rate. To keep up with the surge in smartphone technology, this agency develops mobile-friendly apps for some of the most popular devices that run on Apple iOS and Android. Before any apps are developed in the New York studios of Big Drop Inc, some research is done to clearly label the target audience. Sometimes, clients are asked to come into this agency's headquarters in Manhattan for some discussions. The key demographics must be identified in order for Big Drop Inc to develop apps with backward compatibility for earlier versions of mobile platforms. At the same time, this firm launches apps that are engineered to be compatible with future releases of mobile operating systems. The key to successful app development also includes debugging code such as HTML and C+. Checking for errors ensures that the end users can enjoy smooth functions of applications.