EIGHT25MEDIA closely follows statistics on the global usage of smartphones and tablets. By understanding the facts and figures on mobile devices, this Web design agency is able to launch powerful apps for target markets worldwide. Since EIGHT25MEDIA is located in Silicon Valley, CA, this company has a natural tendency to optimize apps based on Google and Apple technology. Both of these corporations have their global offices in Silicon Valley. Apps that are tailored for Apple devices must be compatible with the iOS platform, which can be automatically updated. Similarly, apps that are launched for Android devices have to include some utilities that are powered by Google. EIGHT25MEDIA also takes great care in researching the hardware that is associated with specific mobile devices. In order to launch successful apps for the Android market, it's important to understand the technology used by HTC, LG, Samsung and other electronics brands that manufacture mobile gadgets.