As a small business there are a lot of unknowns when entering the competitive world of small business. One of those is generating business, and many small businesses look to the Internet to provide this audience. Those small businesses may not have a professional web developer on their payroll, so in addition to hosting, additional services are sought. A company such as Cofa Media has a portfolio of clients, including retail clients. This experience has resulted in Cofa Media developing products such as mailing lists, chat rooms, video production, search engine optimization and pay per click services. These services are offered along with their experience to create the most customer-friendly website that Cofa Media can create for retail clients. Cofa Media also works with small businesses and can use their product successes to assist increating a small business website. Knowing these services are available, a new company can benefit.