Platform businesses drive the sharing economy, on-demand business and marketplace business models. Applico, a design and development company that specializes in platforms, understands the need for seed businesses to have a platform that merges with their business model. Applico is prepared to launch new platforms, accelerate existing platforms and co-create platforms that have the potential to disrupt existing business models. The company founders see platform building as blurring the lines between offline and online business. Details of their business philosophy are available in their published playbook, which can be found on their website. With locations in Los Angeles and New York City, Applico has continental reach and aims to assist start-ups as well as enterprise organizations as they build Android and iOS applications that power new business models. Applico assists start-ups in developing a minimal viable product but also helps enterprise sized organizations build on existing networks.