Approaching the app design world uniquely is Moby Inc. Their self-proclaimed fascination with technology that makes the lives of millions easier allows them to produce stellar apps that are anything but ordinary, though they are for ordinary people. Plenty of apps are cool and interesting, but they serve no real purpose, which is something Moby Inc focuses on abolishing with their company. Designing realistic apps to reduce life's daily burdens are the focal point of this firm. Above all else, though, this firm places an emphasis on honesty and prides itself on its close, trustworthy relationships with its clients. Finally, an understanding that their success is a team effort conveys to the public that teamwork is crucial within this industry and demonstrates that they are average people doing extraordinary things together as a technologically genius unit.