SwarmmNYC produces iPad apps and other technological products with a human-centered focus. The teams sets out to make the most of a client's brand values, present them as a story, and construct an experience that will build a connection for the long run. Their engineers push for scale, performance, efficiency, and impact in their products. Brands are designed on the three Ps, which include purpose, promise, and proposition. In addition to apps, SwarmNYC will work on integrating a client's brand into various cutting edge technologies, which cover everything from wearables to beacons. The company is based out of one of the economic capitals of the world, New York City.