Cab Forward is a creative iPad app design firm that relies heavily on research and facts when building a product instead of intangible sensations. The firm begins every project by looking at the client business and goals. That information is researched in relation to the current marketplace and competition. The designers look at everything to determine exactly where the iPad app should fit into the current state of things. This helps to drive the development of the app in the future. Cab Forward also uses research to test the validity of certain concepts, user interface designs and even the content provided through the app. The research all results in an iPad app that will be highly functional and attractive to the target demographic. The app also undergoes testing and experimentation to make certain there are no vulnerabilities or flaws that might ruin the launch. Cab Forward is one of the most talented and best iPad app design firms operating right now.