The business industry is competitive and paying attention to any rivals is important to secure success. Cab Forward is an app design firm that not only services their clients by crafting them amazing apps but they pay attention to who the competitors are in order to produce the most effective project. Based in Austin, Texas, Cab Forward describes themselves as being, "Geeks who care." Their self-proclaimed soft yet rugged apps touch on the fact that their products are beautiful yet serve the purpose of beating their opponents. With a StatKid basketball app that allows users to track the game whether they are watching it nor not or Shuffle, an app that demonstrates to users how they can protect their identity, Cab Forward has a diverse portfolio that is anything but cliché.