At CabForward, great iPad app ideas become reality. Headquartered in Austin, Texas, the company is led by CEO Lance Vaughn, a digital product expert with over 35 years of experience. Beginning at the concept stage, CabForward has extensive conversations with their clients to assess the intended look, feel and function of the app. They create an interface that's intuitive, ensuring users don’t get weighed down by gimmicks or frustrated by excessive options. Next, CabForward focuses on the software stage. Using a special process called DevOps, the company writes custom code and creates early versions of the app that are released to a small group for testing. With the resultant feedback, CabForward is able to eliminate bugs and ensure the platform runs as smoothly as possible. Finally, the iPad app is launched with a marketing strategy that includes the app’s own website and social media marketing.