What’s in a brand’s name, logo, about page or website? Fine, a digital marketing and web design company out with locations in Traverse City, Mich.; Portland, Ore.and San Francisco, takes a different approach than many marketing companies. It is dedicated to the concept of “empower, transform, disrupt.” The company works hard to create visually-stimulating and informative digital brands and marketing campaigns that catch viewers’ eyes and stick in their minds for longer than a few seconds. Fine’s skilled marketing and design professionals have worked with companies in the hospitality and travel, wine and spirits, architecture and engineering industries. The agency uses different tools, including taglines, logos, service icons and infographics, to make website designs eye-catching and specifically targeted to the industry and company. When clients want to redesign their whole logo or brand, the company tries to rework a business’ image in such a way that its brand is more personalized, distinctive and customer-driven.