Fine is the name of a web design firm that is centered in the architectural industry. Fine was originally made to create company logos, websites, icons, infographics and anything that would be available to help clients build their own business. Because architecture is the main focus of the agency, there are several ways in which clients can go about using the business such as approaching the company with their own designs on what kind of structure they want to see. The agency is made up of different artists, architects, developers, designers and graphics specialists who have years of experience and know how to make something into a reality and also market it off to others. Brand development is what gets clients to be creative in what they want to call their product. Strategy and positioning are key skills here since it is important to know who the target audience is.