As the internet continues to gobble up more and more of modern society's attention bandwidth, web-based business-to-business marketing efforts continue to grow in importance. In the world of architectural design, it is especially crucial for companies to have an online portal that is designed to accurately represent their brand's unique core competencies. United Kingdom-based architecture web design firm And Then Some, originally founded in 2008 as South Pole Creative, was formed to serve design firm clients by building up their brands through traditional print and branding efforts. Since then, they have changed their name and their focus, but not their core principles. And Then Some's director Liam Crean's original vision of working to foster positive exposure for architectural design firms hasn't changed, but they now focus exclusively on designing, building and maintaining effective web portals. And Then Some focuses on working closely with clients to create sites that are visually interesting and pleasing, have high and robust functionality, and are simple and intuitive to use.