Bright Fire is a website design firm that takes an interesting perspective to website creation: The design team at Bright Fire believes that websites should impart a story to the customer. This story is best told through using UX-designs and the ability to manage content through content management systems. A client's story or brand is best conveyed to customers through search engine optimization and websites that are responsive and compatible across mobile devices. Since customers often find a client's website through a local web search, Bright Fire uses local SEO techniques in conjunction with responsive website designs to ensure that prospects are never out of the loop. Print ads, logo designs and real-world signage are a few of the ways in which Bright Fire's marketers can help get a client's message out to interested prospects. Social media marketing that makes use of professional networks like LinkedIn and more informal online gathering spots like FaceBook further enhance Bright Fire's marketing initiatives.