ADWS is a firm that provides clients with a suite of website design services. Instead of utilizing a template-based design approach, ADWS provides clients with custom web design. This feature allows the client to have a say in the overall design of every portion of the website. While templates only provide a selection of pre-made designs to choose from, custom designs ensure that the created website is entirely unique when compared to competitors websites and online stores. ADWS provides this service because they understand that the key towards increasing traffic is to have a website that is appealing and unique. They also make sure that the content implemented onto the site is relevant to the needs of the customer. All designs created by ADWS are simple, yet sophisticated, as well as easy-to-use by customers. Each website receives a responsive design, which ensures that the website scales properly on all devices.