Brightfire is a design firm that offers a selection of web design services that clients can peruse and pick depending on their specific needs. They believe that the main goal for any website is to make money, but for it to do so it also needs to tell a story. They also know that all it takes is one glance for a site visitor to determine whether or not they're interested in continuing to visit a website and pay any attention to the brand the website is associated with. Because of this, Brightfire strives to craft designs that catch the visitor's eye, pulls them in, and leads them forward until the client's goals are achieved, typically with the purchase of a product or the sharing of content. Along with a good first impression, Brightfire also aims to create designs that make a lasting impression that stays with visitors, even long after they've first entered.