Brightfire is a design firm that strives to tell their client's story when creating a website for them. Their primary goal is to create a design that immediately draws the visitor in and causes them to browse through the site to the point where they eventually purchase a product or sign up for a newsletter. In general, they design websites to achieve the primary goals that the client has for their business or brand. All of their websites are crafted with a modern look, which is typically image heavy and low in the amount of content provided on each page, as only essential content is included. The design team at Brightfire also wants to make sure that visitors are left with a lasting impression, which is why they focus heavily on creating a user interface that is easy-to-navigate and comes with minimal load times. All of their websites are also responsive.