Rain Castle is a business that provides their clients with many website design services. They believe that the design process must be a collaborative one in order for it to be as successful as possible, which is why they work closely with the client throughout the entirety of the design phase. Rain Castle believes that the four components of a successful website are information architecture, content strategy, the content management system, and web design and development. When designing a website of any kind, they make sure that the design is simple and elegant. They also use as little words throughout the design as possible. They strive to include only content that's wholly relevant to the needs and interests of the target customer base, which is why they excise any redundant or unnecessary content. One of the main features they include with each design is that of complete search engine optimization.