A brand is a powerful symbol. The reality is that if one can connect with a brand, they are more likely to purchase that product. Almost all large companies have some type of branding associated with them at this point in time. In order to get a branded image one must turn to a branding agency. The branding agency that is trusted above most others right now is Blend. Blend works on creating a brand that fits in perfectly with the niche market that the particular product is targeted towards. After all, if the brand is not set up to appeal to the individuals that it is supposed to appeal to, it is not worth branding at all. The branding agency will make it possible to create a brand around a certain product. You have to think about this and spend the money necessary to get a branding agency to work for you.