Based in LA, Blend is a digital marketing agency that focuses on developing and strengthening its clients' brands. The company has studied how consumers engage with particular brands, and how to improve those interactions for the benefit of Blend's clientele. As part of its brand studio, the company offers software design and development, marketing and management consulting. For each of its clients, Blend researches market trends and how the public is consuming certain brands or information. Based upon this research, Blend staff begin developing strategies to develop or strengthen their clients' brands. These ideas are refined alongside clients before they are finally launched to the public. Blend's digital marketing approach is multi-faceted. For its clients, it may use any combination of celebrity endorsements, public relations, and paid and earned media to boost brand recognition and reputation.