Your brand is the single most important part of adding value to your products and services. Brand is more important than product quality or materials used. Nike shoes are made for a few dollars in China and sold for hundreds of dollars in Western countries. Why? The brand brings a great deal of value to the shoe, which people are willing to pay for. You need the same kind of branding power in your corner. To get it, you need a branding agency that knows how to make people see the real value in your products and services. When you do this correctly with the right partner, you can create an entirely new level of profitability for your company. Blend (http://weareblend.la/) is the branding partner that gives you this kind of leverage. Imagine what you can do with a brand like Nike if your products serve the needs of your customer base.