San Francisco-based Character, a branding agency, helps clients launch or revamp their brand so it appeals to the desired audience. Every client is unique, and Character uses a unique approach with a customized set of objectives. The branding agency starts with research and naming services before defining a brand identity. Finally, the brand is rolled out on the web, in retail locations with new, distinctive packaging and in print. Character has worked with major brands, such as Nike, Google and Amazon. The agency recently merged with Dentsu Aegis Network, although they will continue to build relationships between their client's brand and consumers.