Public relations is about more than press releases and damage control. Quality in public relations is actually about branding. Your brand is how consumers identify your company. Therefore, your brand needs to be distinctive and definitive. Consumers should know at a single glance what your company is really all about. As you can imagine, this kind of successful branding is not easy. That is why you should look into the leading brand PR company. These companies do more than the average public relations firm. Instead, these companies seek to build a comprehensive brand through a variety of innovative marketing techniques. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.