Selling goods and services to the public is not getting any easier. Consumers have become more sophisticated over the last twenty or so years. The number of choices and the range of means by which they can get them make it very hard to sell a particular thing to individual consumers. Indeed, people no longer care for the hard sell. As a business, you are more likely to make inroads into your target market by selling your brand—that, is who you are and what you do. People like stories, and they will pay attention if you have a good one to tell. Makovsky is a brand PR agency that can help you tell your story to potential customers. The agency offers an integrated, multi-service approach to the promotion and management of your brand. Using social media, public relations, thought leadership, and many other tools, they can help you cement your relationship with your customer base.