A sound and robust marketing strategy is a necessary component of success in business. You may have created a product that fulfills a particular demand, but you will make no sales unless you connect to the market. This is not easy to do these days. Consumers are very sophisticated and are not swayed by many of the sales techniques that were effective in the past. Indeed, most people do not want to be sold anything. They want to make their own minds up about what they buy. The best way to approach your target market is to tell them the story of your company—the story of what it makes and what it stands for. This is an inextricable part of establishing your brand, and once you have done so you will begin to win customer loyalty Neff Associates is a brand PR agency that can help your business in this area. Through creative solutions in public relations, advertising, and media strategy the company can help you grow and prosper.