To succeed in business you must connect with the market. You may have a product that you know people want, and you may be able to sell it to them at a reasonable price. But if you are unknown and untrusted, then you cannot grow. Your brand is everything, which is why you must do the work necessary to forge one that is impeccable. The brand PR agency Prophet can help you do just that. The agency will collaborate with your executive team to develop a brand name that is synonymous with excellence, integrity, usefulness, and value. Establishing your brand is a necessary first step to grow your company. In order for your brand to mean anything it must be recognized by the individuals in your target market, and they must associate it with a particular need or desire. This is not easy to do, but with the right professionals on your side it is achievable.