How you relate to the public is the entire ball game when it comes to how much you can expect to be profitable as a business. Many forget to focus on how they are viewed in public, but those who remember how important this is often turn to Top Hat IMC. This is a firm that works with clients to make sure they understand that their public relations are critical to their success. They have a number of PR specialists who are on staff and ready to help out any client who comes to them asking for help. When you view it this way it gets a lot easier to understand why a company would hire them. They are literally the best in the business, and you should take a look at their services before you move on to the next thing. You just might find something that works well for you.