So what's in a name? If the name has to do with your corporation or product then the name you choose needs to stand out in the minds of your customers; the name needs to catch attention, generate interest, and tell your customers something new. For over 30 years, Lexicon has worked with a creative process that leads to the creation of highly dynamic names. The companies that Lexicon has assisted, the sales of their products now total more than $350 million! Lexicon first considers the reason for the brand, its value proposition, and its mission in the marketplace. Then, small creative teams develop names with structural linguistics. The approach to consumer research is patented and based on over 15 years of experimental programs. Let your brand's name speak volumes with help from Lexicon.