The Sponge is one of the best naming agencies in today's competitive market. They offer a variety of naming and branding services including design, strategy, and idea consulting. The Sponge is focused on telling brand stories and crafting unique images for their clients. Each client receives custom work tailored to fit their individual needs. The Sponge is an Australia based company that moved to Broadway in 2003. Since then, their portfolio has only continued to grow. In 2006, the Sponge expanded by moving to Pymount. They have invested in a variety of endeavors over the years and have used their design and communications expertise to build a branding empire.