10 Best Naming Agencies August 2017

If you need to select a name for your business or a new service, you'll have to think about a variety of considerations. The best brands are often memorable, easy to pronounce and simple to spell. They don't violate existing companies' trademarks. Entrepreneurs and corporate executives frequently encounter the same problem; it's difficult to think of a unique, appealing name that someone hasn't already taken. The good news is that a top naming firm has the expertise and skills needed to identify desirable brands that genuinely suit your company. Scroll down for a comprehensive list of the best agencies. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.


#1 of 10 Top Naming BusinessesLexicon

Sausalito, California

#1 of 10 Top Naming Agencies of 2017 - Lexicon is a top naming agency that has a staff of over 20 professionals who will provide their clients with all the experience and services they need to create, choose and study brand names. They regularly work as a team with their clients to refine and create value propositions and develop communication goals for their new names as well as conduct consumer studies and trademark evaluations. Doing this will help ensure each client picks an attention-getting name for a product or business that will help in taking them to the next level of success.

#2 of 10 Top Naming BusinessesTanj

New York City, New York

#2 of 10 Leading Naming Firms of 2017 - A company name sets the mode for its business and the people who will be contacting the company to request business. Assigning the appropriate name, backstory and slogan to a company is what makes the brand stand out in the world. Tanj is a provider that has a long history of assigning the perfect names and essences to its clients' companies. Tanj is a special provider that focuses on branding and making sure that all aspects of the company's name and story bring more guests. This company can do wonders for the modern business no matter what kind of vision the owner has.

#3 of 10 Best Naming BusinessesBluetext

Washington, DC

#3 of 10 Best Naming Companies of 2017 - You might have never thought about hiring a professional agency to help you name your business, but this is exactly what many successful business owners do. After all, the name that you come up with will really make a big difference in your company's overall success, and coming up with a good name on your own can be a lot more challenging than many people realize. Fortunately, there is Bluetext, which is considered to be one of the most creative naming agencies out there. Plus, along with helping you come up with the perfect name for your business, Bluetext can also help you with marketing and more.

#4 of 10 Best Naming FirmsMatchstic

Atlanta, Georgia

#4 of 10 Leading Naming Companies of 2017 - Best naming agency, Matchstic, performs a valuable service, helping brands come up with an ownable name that reflects their personality. With a name comes a visual identity; Matchstic offers logo design that reflects the brand's unique personality. In addition, the agency will create a strategy with a value proposition that resonates with their client's target audience. While Matchstic offers taglines, package design and other services relating to naming, they are not a marketing firm or SEO experts.

#5 of 10 Top Naming BusinessesBrandExtract

Houston, Texas

#5 of 10 Leading Naming Agencies of 2017 - BrandExtract is a Houston-based brand experience firm. It provides clients with advisory, promotional, and brand management services to help them promote and expand their audiences, customer bases, and influence. Clients that BrandExpert has worked with include Anadarko, Black Stone Minerals, FW Cook, GSE Environmental, and the San Jacinto Museum of History. BrandExtract was founded in 2005 as a merger of two agencies: Fisher Creative and Kern Design. In 2013, it was recognized by the Houston Business Journal as one of Houston’s Best Places to Work, and it is listed on the Inc. magazine 5000 list as one of the fastest-growing private companies in the United States.

#6 of 10 Top Naming BusinessesFabrik

London, U.K.

#6 of 10 Leading Naming Agencies of 2017 - The right name could make a huge difference in the ways that consumers perceive a company, brand or product. When a company needs some help with coming up with a name for itself, its brand or its product, it turns to the naming professionals at Fabrik. The staff of Fabrik understands what goes into a great name and how consumers will think about it. Fabrik can convene a focus group and get a feel for what a name would be thought of by consumers. Fabrik ranks as one of the nation's ten best naming agencies and delivers great customer service.

#7 of 10 Leading Naming BusinessesConcrete

Toronto, Canada

#7 of 10 Top Naming Firms of 2017 - Located in the dynamic Canadian City of Toronto, the Concrete agency offers valuable assistance to companies seeking to develop distinctive brand identities. The branding firm has received well over 100 different awards for its work on behalf of a variety of clients. In addition to providing naming services, Concrete performs brand audits and provides brand maintenance and environmental assistance. It also furnishes many in demand design and artistic skills (including video and advertising services). Diti Katona serves as the Chief Creative Officer of Concrete.

#8 of 10 Best Naming CompaniesFinien

Los Angeles, California

#8 of 10 Best Naming Businesses of 2017 - Finding the right name for a new product or a brand can be a challenge. A company has to consider the overall impression of the product or brand, as well as how that name might translate in other languages. The infamous Chevrolet Nova car is a great example of poor naming. "Nova" means "no go" in Spanish. In order to avoid such a mistake, savvy company managers turn to the naming professionals at the Finien agency. The team at the Finien is able to conduct a great deal of market research and meet with focus groups when helping with names.

#9 of 10 Best Naming AgenciesRain Castle

Newton, Massachusetts

#9 of 10 Leading Naming Companies of 2017 - RainCastle Communications Inc. is a digital marketing agency based in Newton, Massachusetts. The company focuses on creating websites, building brands, and delivering leads. The services that RainCastle provides in doing so include search engine optimization (SEO), product branding and launch, inbound/outbound marketing, responsive website design and development, branding strategy, information architecture, and content strategy and development. Companies that have worked with RainCastle include Doxee, Cornerstone Environment Group, Ecast Productions, Tyco Electronics, Roma Tile, Mobile Heartbeat, and IPVision. In 2017, RainCastle was chosen by the Center for Health Information and Analysis (CHIA) to create the name, brand, marketing, design and development of a Consumer Healthcare Transparency website.

#10 of 10 Best Naming AgenciesThe Sponge

Sydney, Australia

#10 of 10 Best Naming Companies of 2017 - The best companies start off with the perfect name. If you're having trouble coming up with a name that truly seems fitting for your business, you should know that there are creative agencies that can help you with just that. The Sponge, which is based in Australia, understands an Australian audience and can help you come up with a name that your customers are sure to love. This can help you ensure from the very beginning that your business is going to be a success. Then, once The Sponge helps you come up with the perfect name, it will help you come up with a great marketing strategy for your business as well.

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